Wooords has now been on the App Store for a month. The launch was exciting due to it being our first App and we didn’t really know what to expect, however it has gone way better than we ever anticipated.
The dust has begun to settle so we thought we’d share the sales numbers with you.
Launch
The game got a great review from NZGamer on launch day, which really helped get the App noticed in New Zealand and Apple immediately featured the game in the Word Game New & Noteworthy on the New Zealand store. We peaked at number 44 Overall in the NZ Top Paid charts during the weekend.
The US launch was a bit slower, we gained some great exposure from TouchArcade’s what’s coming tonight post as well as a bunch of retweets from fellow indie developers.
We gained another great review over the first weekend, but early Monday morning TouchArcade posted a full review which gave the game great exposure.
Exposure
A week after launch Apple featured Wooords on the iPad New & Noteworthy section in Australia, Canada and the United States which gave the game its biggest push yet.
A week later the UK listed Wooords as a Staff favourite and sales in the UK started to pick up just as the US started to decline.
How did that help? In terms of charts we peaked at #21 overall in US iPad and #30 overall in UK iPad. We held in this top 50 position for about 5 days in the US and around 12 days in the UK store. You can see how this played out during the period on the graph from August 1st to around the 15th.
A number of great reviews have been posted since then, including a glowing review on the Appslappy podcast (Starts at 40:30 min).
Overall
Wooords has been well received by reviewers and players with an average of 4.5 stars on most stores. The game was posted in TouchArcade’s Best iOS games of July and has a great score on the iPhone Quality Index. To date Wooords has sold just over 20,000 units, which was well above our expectations, with planned updates we’re hoping this will continue to grow.
The Future
We’ve had a lot of great feedback on Wooords and we’re actively working on first big content update based on whats been requested. The update will address many requests including landscape mode (surprising how many people have requested this!) and multiplayer head to head. The future looks Goood.
